UMG 1824 Creator Partnerships

°1824 is UMG’s creative solutions team focused on the connection of artists and brands directly to fans through storytelling and experiences. As an °1824 Creator Partnerships rep, I support UMG labels and artists by building genuine relationships and creating promotional opportunities with social media creators and influencers. As a project manager, I manage all aspects of the project planning, from scoping and budgeting to execution and delivery. I am responsible for ensuring that all team members and creators are aligned on project objectives, timelines, and budgets, and that all deliverables meet or exceed expectations. Please see campaigns I have managed below:

Lewis Capaldi - "Wish You The Best"

Record Label: Capital Records

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FINANCIALS

$47,362 estimated total cost savings
1,123.82% campaign ROI
16.60X more efficient spending on reach than agency avg rates
1.66% points higher than avg sponsored tiktok eng rate

Zae France "What it do" ft. Friday

Record Label: Def Jam

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FINANCIALS

$11,585 estimated total cost savings
8534.15% Campaign ROI
84X more efficient spending on reach relative to average agency rates
1.72X greater advertising value of impression is than cost to generate

Blue Giant Movie Premier

Record Label: Verve

FINANCIALS

$22,295 estimated total cost savings
668.79% campaign ROI
1.18X more efficient spending on reach than agency avg rates
108 active engagements per post
1.33% percentage points higher than average sponsored tiktok engagement rate

Little Image Tour

Record Label: Hollywood Records

FINANCIALS

$2,901 estimated total cost savings

AKON'S "KONBODY" BOOTCAMP

Record Label: UME

FINANCIALS

$15,001 estimated total cost savings

4,070% campaign ROI
4.6 times more efficient spending on reach than agency avg rates

Hans Zimmer "Now We Are Free" Gladiator Soundtrack

Record Label: Verve

FINANCIALS
$23,418 estimated total cost savings

767.33% campaign ROI

5.23X more efficient spending on reach than agency avg. rates

Source: HypeAuditor (2022)

Ariana Grande "Santa Tell Me"

Record Label: Republic Records

FINANCIALS
$22,274 estimated total cost savings

2150% campaign ROI

11.09X more efficient spending on reach than agency avg. rates

Source: HypeAuditor (2022)

.23X greater advertising value of impression is than cost to generate

Samara Joy

Record Label: Verve

FINANCIALS

1,253% campaign ROI
$12,854 estimated total cost savings
1.56X greater advertising value of impression is than cost to generate

5.91X more efficient spending on reach than agency avg. rates

Lang Lang - "We don't talk about Bruno"

Record Label: Verve

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FINANCIALS

$251,735.88 Total Cost Savings

96,821.49% Campaign ROI
16X More efficient spending on reach relative to average agency rates
551X Greater advertising value of impression is than cost to generate
299X Greater advertising value of like is than cost to generate
16X Greater advertising value

services

Halsey - "So Good"

Record Label: Capitol Records

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FINANCIALS

$27,066.33 estimated total cost savings
439.04% Campaign ROI
34.30X more efficient spending on reach relative to average agency rates
4.06X Greater advertising value of impression is than cost to generate
1.20X Greater advertising value of like is than cost to generate

Sierra Ferral - "In Dreams"

Record Label: Verve

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FINANCIALS

$12,056.50 estimated total cost savings
492.10% Campaign ROI
5X more efficient spending on reach relative to average agency rates

The Backseat Lovers Tour

Record Label: Capitol Records

FINANCIALS

$3,299 estimated total cost savings

312.38% campaign ROI

3.94X more efficient spend on reach than avg. market rate

2.66% percentage points higher than avg. engagement rate among all sponsored TikTok posts

"Let It Snow! Let It Snow! Let It Snow!"

Record Label: UME

FINANCIALS

$50,413 estimated total cost savings

1,114.77% campaign ROI

16.59 times more efficient spending on reach than agency avg. rates

Haiden Henderson Tour

Record Label: Republic Records

FINANCIALS

$14,221 estimated total cost savings
5,825.4% campaign ROI

78 times more efficient spending on reach than agency avg. rates
.82 times greater advertising value of impression is than cost to generate

767.33% campaign ROI

Source: HypeAuditor (2022)